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Sunday, November 2 • 9:00am - 10:15am
From eBook to iBook: Telling Stories Across Media

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Emerging digital platforms challenge us to come up with fresh approaches to storytelling. The iPad provides fertile territory for experimentation using tactile engagement; it's an ideal platform for readers/viewers of all ages and interests to go with the story along the pathway each chooses to take. Stories told in iBooks intermingle narrative text with a welcoming mix of visual elements — video, photos and illustrations live alongside interactive maps, graphics and documents. Learn about "transmedia" storytelling — take a look at iBook examples and hear from a journalist who is experimenting with its possibilities.

avatar for Melissa Ludtke

Melissa Ludtke

Melissa Ludtke is a longtime journalist and JAWS Entrepreneur Fellow. In her mid-20s, she was a pioneering women sportswriter, when as a Sports Illustrated (SI) reporter she was the plaintiff in a federal lawsuit against Major League Baseball; her side prevailed and she won equal... Read More →

Sunday November 2, 2014 9:00am - 10:15am PST
Fiesta 3, 4

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