Stacy Smith is an associate professor at University of California, Santa Barbara, and is the director of a research-driven initiative at USC Annenberg on Media, Diversity, and Social Change. The initiative produces cutting-edge, timely, and theory-driven empirical research on different entertainment-based minority groups. Roughly 20 to 30 undergraduate and graduate students are conducting research on gender and race in her lab each year. Educators, advocates, and activists can access and use the research to create sustainable industry change on screen and behind-the-camera. Her research focuses on content patterns pertaining to gender and race on screen in film and TV, employment patterns behind-the-camera in entertainment, and barriers and opportunities facing women on screen and behind-the-camera in studio and independent films. Since 2005, Dr. Smith has been working with a team of undergraduate and graduate students to assess portrayals of males and females in popular media. Over two-dozen projects have been completed, assessing gender in films (e.g., 500+ top-grossing movies from 1990 to 2009, 180 Academy Award® Best Picture nominations from 1977 to 2010), TV shows (e.g., 1,034 children’s programs, two weeks of prime time shows), video games (e.g., 60 best selling), and point-of-purchase advertising (e.g., jacket covers of DVDs, video games). Dr. Smith has written more than 75 journal articles, book chapters, and reports on content patterns and effects of the media.